Admittedly, I judged it by its cover. Obviously the decision to put Cara on the front was always going to be a winner, but to me it looked just like Teen Vogue which surprised me because I’d read a few interviews in the run up to the launch of Miss Vogue and the editors seemed to emphasise that it was only “inspired” by Teen Vogue, rather than being the British version of it. So to see the exact typography favoured by many a Teen Vogue I have stacked up in my room kind of threw me, I just thought that if they were going for an entirely fresh approach, it shouldn’t look exactly like its American counterpart?
But anyway, those worries disappeared as soon as I opened the first couple of pages; it radiated that cool British-thing from all angles. And to silence those who think it’s wrong to showcase pricier items to teens, Alexandra Shulman’s Editor’s Letter reminds us that “the fashion is meant to inspire even if you’re a bit short on cash”- which stands for most high-fashion magazines these days, whether aimed at a younger audience or not. It was refreshing to see ads for familiar high street stores such as H&M and Miss Selfridge, as well as their clothes being used in the editorials which was a pleasant surprise!
The features throughout were fresh and original, and struck just the right tone for the audience; which stretches a few years above that of the Teen Vogue crowd in my opinion. I think the idea to launch Miss Vogue is an excellent one, I only wish I could have got my hands on it when I was in my teens- is it still acceptable for me to want to read it at the age of (nearly) 22?? I still remember buying my first Vogue back when I was 14. Natalie Portman was on the cover and I distinctly remember feeling so grown up while sitting reading it in my bedroom, refusing to acknowledge the fact that most of the content was way over my head and I couldn’t relate to it at all- the feel of it in my hand and the images of the clothes were enough. Then there was Teen Vogue, my first being the February 2006 issue with Gemma Ward on the cover shot by Patrick Demarchelier if I remember correctly, and I absolutely fell in love with its aesthetic and was hooked for years. Although in saying that, again I couldn’t relate to a lot of it; but this time because everything was priced in dollars, I couldn’t enter any of the competitions and I couldn’t for the life of me work out what age a “freshman” was.
So basically what I’m trying to say is that the British/Irish teens need Miss Vogue. British fashion is where it’s at right now, and everyone wants a piece of it- so the timing is perfect. This first issue manages to give the right amount of edgy-ness, it’s less cookie-cutter perfect than Teen Vogue, and that’s exactly how it should be. I, for one, am hooked.
What does everyone else think?